Business Strategy & Competitive Insights

Beyond the Sky is offering a team-based business strategy project where students will conduct a competitive market analysis for a new product segment, guided by an industry executive. This is a hands-on, real-world opportunity to apply research and strategic thinking while receiving mentorship and direct coaching from an experienced business leader. The student team will gain practical experience in competitive analysis, market research, and strategic decision-making—all while working in a collaborative, fast-paced team environment. This project is ideal for student teams looking to sharpen their business acumen, analytical skills, and professional communication. This project is structured to be for a team. Students will work in teams of six to explore key business questions: Who are the key competitors? – Identify and analyze major players in the market. What are the market opportunities? – Discover gaps and areas for differentiation. How can the product stand out? – Develop a strong, research-backed value proposition. What strategies should be used for market entry? – Provide actionable recommendations for business growth. This is an opportunity to think like a business consultant while gaining insights from an executive mentor who has worked with top organizations.