Comprehensive Competitor Analysis of Deer and Rabbit Repellents

Tree World Plant Care Products, Inc. seeks to enhance its market position by understanding the competitive landscape of deer and rabbit repellents in the United States and Canada. The project involves conducting a detailed competitor analysis focusing on formulation types, ingredients, application rates, sizing, and pricing for both commercial and home applications. The goal is to identify key competitors, understand their product offerings, and evaluate their market strategies. This analysis will help Tree World Plant Care Products, Inc. refine its product development and marketing strategies. The project will require students to apply their knowledge of market research, data analysis, and strategic planning. By the end of the project, students will gain insights into the competitive dynamics of the repellent market and provide actionable recommendations for Tree World Plant Care Products, Inc.

Business Strategy & Competitive Insights

Beyond the Sky is offering a team-based business strategy project where students will conduct a competitive market analysis for a new product segment, guided by an industry executive. This is a hands-on, real-world opportunity to apply research and strategic thinking while receiving mentorship and direct coaching from an experienced business leader. The student team will gain practical experience in competitive analysis, market research, and strategic decision-making—all while working in a collaborative, fast-paced team environment. This project is ideal for student teams looking to sharpen their business acumen, analytical skills, and professional communication. This project is structured to be for a team. Students will work in teams of six to explore key business questions: Who are the key competitors? – Identify and analyze major players in the market. What are the market opportunities? – Discover gaps and areas for differentiation. How can the product stand out? – Develop a strong, research-backed value proposition. What strategies should be used for market entry? – Provide actionable recommendations for business growth. This is an opportunity to think like a business consultant while gaining insights from an executive mentor who has worked with top organizations.