Target Market Insights for Owners - Travel Host

TravelHost is looking to take our business to the next level. It’s time to grow! Our company requires some assistance in assessing our preparedness to grow, assessing the customer landscape outside of our current market, deciding on the best course of action and developing a strategy to implement our plan. We want to understand who the ideal TravelHost Owner is and what advertising platforms, forums, and media they engage with the most in order to attract new owners to TravelHost. We have to consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new markets "As a TravelHost Owner, you have the time and freedom to focus on selling and acquiring more customers that can lead to a substantial personal income." We would like this to be partnered with some primary data collection; surveys and research into our present and future owners to gather insights into buying behaviors and expansion expectations. These should supplement market recommendations. Students can focus on either or both these sections: Executing further market research to develop a comprehensive report of new target markets. Strategic insights and recommendations into engagement platforms and advertising spend allocation. SWOT Analysis of new target markets Tactical Marketing Plan Framework We will provide you with access to organizational assets that support the project. We hope to gain a comprehensive understanding of new target markets and how we can better satisfy their needs. We would like recommendations on how to improve our positioning, brand, and products to best prepare ourselves in entering the new markets across various regions.