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Looking for Innovative Marketing Solutions for your Business?

MRKT 621
Closed
Main contact
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Yuen Wah Li
Yuen Wah Li
He / Him
Dr
6
Timeline
  • October 13, 2025
    Experience start
  • December 2, 2025
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
British Columbia, Canada
Any company type
Any industries

Experience scope

Categories
Customer segmentation Digital marketing Marketing analytics Market research Marketing strategy
Skills
marketing strategies strategic marketing market analysis sustainable business brand management ethical standards and conduct marketing digital marketing innovation
Learner goals and capabilities

This experience is designed to connect industry professionals with learners who have been trained in marketing strategies, characterizing identification of opportunities with target markets, and realization of value propositions through marketing mix articulated in product, price, place, and promotion (4Ps), or customer value, costs, convenience, and communications (4Cs). Learners are equipped to analyze business / market environments, develop comprehensive marketing plans, and implement sustainable and inclusive marketing practices. By collaborating with learners, companies can gain fresh insights and innovative solutions tailored to their specific marketing opportunities and challenges, ensuring alignment with ethical, legal, and sustainable business practices.

Learners

Learners
Graduate
Intermediate, Advanced levels
35 learners
Project
15 hours per learner
Educators assign learners to projects
Teams of 4
Expected outcomes and deliverables

A marketing plan, comprising marketing strategy and levers (4Ps/4Cs), as informed by situation analysis, segmentation studies, and market and customer insights, along with innovative elements addressing your business needs, including but not limited to the following: -

  • digital marketing campaign components;
  • brand development and positioning strategy;
  • inclusive and sustainable marketing practices.



Project timeline
  • October 13, 2025
    Experience start
  • December 2, 2025
    Experience end

Project examples

  • Develop a marketing strategy for a new product launch targeting diverse consumer segments
  • Conduct a market analysis to identify growth opportunities in a specific industry
  • Create a digital marketing campaign to enhance brand visibility and engagement
  • Design a sustainable and inclusive marketing plan for a not-for-profit organization
  • Analyze consumer behavior to optimize pricing strategies for a service-based company
  • Develop a brand positioning strategy for a business entering a new market
  • Evaluate and propose improvements for an existing distribution strategy
  • Implement advanced marketing technologies to enhance customer experience and retention

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text short
    What information do you require from students on an NDA?  *