(Sustainable Marketing) Integrating Green Branding into Consumer Engagement Practices
Main contact
Timeline
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October 10, 2025Experience start
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October 25, 2025Draft Proposal/Market Research
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November 8, 2025Mid Term Check In
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December 12, 2025Experience end
Timeline
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October 10, 2025Experience start
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October 25, 2025Draft Proposal/Market Research
For the Week 3 draft proposal in Market Research, you should outline the research problem or opportunity you intend to investigate and explain why it is relevant from both a business and sustainability perspective. The draft should include a clear research objective or question, a brief justification of its significance (linking to industry needs or sustainability challenges), and an outline of the target market or population you plan to study. In addition, you should provide a short description of the methodological approach you expect to use (e.g., surveys, interviews, secondary data analysis) and identify the expected deliverables or outcomes of the research. The draft does not need to include complete data collection or analysis but must demonstrate that you have a focused, feasible, and well-aligned proposal that connects academic learning with real-world market insights.
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November 8, 2025Mid Term Check In
By Week 5, your mid-term project outline should show that you have moved beyond the initial proposal and developed a structured research plan. Specifically, I will expect:
- A refined research question or problem statement, clearly framed and connected to sustainability and market relevance.
- A literature or background review summarizing key insights from at least 3–5 credible sources that inform your topic.
- A clear methodology section, detailing how you plan to gather data (surveys, interviews, secondary data, etc.), including sample selection and justification.
- A preliminary framework or outline of how you will analyze the data and connect findings to marketing strategy and sustainability goals.
- Identification of any anticipated challenges or limitations in the research and how you plan to address them.
- Evidence of initial work completed (e.g., survey drafts, interview questions, secondary data collection started).
At this stage, you don’t need final results, but your draft should demonstrate that your project is on track, feasible, and grounded in research and sustainability principles.
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December 12, 2025Experience end
Experience scope
Categories
Branding & style guides Market research Market expansion Environmental sustainability Marketing strategySkills
target market customer engagement creative problem solving market analysis ethical standards and conduct master of business administration (mba) marketing marketing concepts project scoping marketing planningMBA students specializing in Sustainable Marketing combine strong analytical skills with creative problem-solving to tackle sustainability challenges. Using data-driven insights, they embed environmental principles into holistic marketing strategies. Through collaboration with stakeholders, they design ethical consumer engagement practices, develop green branding and communication frameworks, and propose actionable solutions that foster responsible growth while enhancing an organization’s sustainable impact.
Learners
Expected Outcomes & Deliverables
Activities Could Include (Learner Outcomes)
- Sustainability Analysis – Research on your organization’s environmental, social, and economic impact.
- Green Branding & Strategy – Proposals for eco-friendly branding and communications.
- Data-Driven Consumer Engagement – Target market research and ethical engagement tactics.
- Stakeholder Collaboration – EDII-focused frameworks for partnering with key groups.
- Ethical Marketing Concepts – Campaign outlines that reflect responsible business practices.
Deliverables (What You Receive)
- Mid-Term Check In Meeting
- Project scope, preliminary research, and initial strategy concepts.
- Comprehensive Sustainable Marketing Plan (10–15 pages)
- Detailed market analysis, recommended branding, engagement tactics, and measurable sustainability goals.
- Final Presentation (10–15 slides)
- Concise summary of key findings, strategies, and implementation steps, presented online or shared as a recorded video.
Project timeline
-
October 10, 2025Experience start
-
October 25, 2025Draft Proposal/Market Research
-
November 8, 2025Mid Term Check In
-
December 12, 2025Experience end
Timeline
-
October 10, 2025Experience start
-
October 25, 2025Draft Proposal/Market Research
For the Week 3 draft proposal in Market Research, you should outline the research problem or opportunity you intend to investigate and explain why it is relevant from both a business and sustainability perspective. The draft should include a clear research objective or question, a brief justification of its significance (linking to industry needs or sustainability challenges), and an outline of the target market or population you plan to study. In addition, you should provide a short description of the methodological approach you expect to use (e.g., surveys, interviews, secondary data analysis) and identify the expected deliverables or outcomes of the research. The draft does not need to include complete data collection or analysis but must demonstrate that you have a focused, feasible, and well-aligned proposal that connects academic learning with real-world market insights.
-
November 8, 2025Mid Term Check In
By Week 5, your mid-term project outline should show that you have moved beyond the initial proposal and developed a structured research plan. Specifically, I will expect:
- A refined research question or problem statement, clearly framed and connected to sustainability and market relevance.
- A literature or background review summarizing key insights from at least 3–5 credible sources that inform your topic.
- A clear methodology section, detailing how you plan to gather data (surveys, interviews, secondary data, etc.), including sample selection and justification.
- A preliminary framework or outline of how you will analyze the data and connect findings to marketing strategy and sustainability goals.
- Identification of any anticipated challenges or limitations in the research and how you plan to address them.
- Evidence of initial work completed (e.g., survey drafts, interview questions, secondary data collection started).
At this stage, you don’t need final results, but your draft should demonstrate that your project is on track, feasible, and grounded in research and sustainability principles.
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December 12, 2025Experience end
Project examples
Deliverables should align the needs of the business with the learning outcomes of the class, and below are some examples of suitable projects:
Eco-Branding for Sustainable Products: Create environmentally responsible branding and communication strategies that support low-impact product launches.
Sustainability-Driven Consumer Engagement: Design campaigns that raise awareness of ecological practices and inspire greener lifestyle choices among diverse audiences.
Inclusive & Green Marketing Initiatives: Integrate principles of Equity, Diversity, Inclusion, and Intersectionality into sustainability-focused campaigns that reach targeted communities.
Environmental Marketing Audit: Evaluate existing marketing activities to identify gaps and propose strategies for reducing environmental footprints.
Collaborative Sustainability Models: Develop frameworks that strengthen partnerships with suppliers, communities, and stakeholders to advance ecological goals through marketing.
Responsible Consumption Analysis: Study consumer data to reveal trends in eco-conscious purchasing and recommend strategies that encourage ethical, low-impact consumption.
Digital Sustainability Outreach: Build online marketing approaches that emphasize environmental stewardship and green storytelling.
Sustainability & Brand Trust Report: Investigate how ecological responsibility shapes brand reputation and fosters long-term loyalty among environmentally aware consumers.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
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Q1 - Text short
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Q2 - Text short
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Q3 - Text short
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Q4 - Text short
Main contact
Timeline
-
October 10, 2025Experience start
-
October 25, 2025Draft Proposal/Market Research
-
November 8, 2025Mid Term Check In
-
December 12, 2025Experience end
Timeline
-
October 10, 2025Experience start
-
October 25, 2025Draft Proposal/Market Research
For the Week 3 draft proposal in Market Research, you should outline the research problem or opportunity you intend to investigate and explain why it is relevant from both a business and sustainability perspective. The draft should include a clear research objective or question, a brief justification of its significance (linking to industry needs or sustainability challenges), and an outline of the target market or population you plan to study. In addition, you should provide a short description of the methodological approach you expect to use (e.g., surveys, interviews, secondary data analysis) and identify the expected deliverables or outcomes of the research. The draft does not need to include complete data collection or analysis but must demonstrate that you have a focused, feasible, and well-aligned proposal that connects academic learning with real-world market insights.
-
November 8, 2025Mid Term Check In
By Week 5, your mid-term project outline should show that you have moved beyond the initial proposal and developed a structured research plan. Specifically, I will expect:
- A refined research question or problem statement, clearly framed and connected to sustainability and market relevance.
- A literature or background review summarizing key insights from at least 3–5 credible sources that inform your topic.
- A clear methodology section, detailing how you plan to gather data (surveys, interviews, secondary data, etc.), including sample selection and justification.
- A preliminary framework or outline of how you will analyze the data and connect findings to marketing strategy and sustainability goals.
- Identification of any anticipated challenges or limitations in the research and how you plan to address them.
- Evidence of initial work completed (e.g., survey drafts, interview questions, secondary data collection started).
At this stage, you don’t need final results, but your draft should demonstrate that your project is on track, feasible, and grounded in research and sustainability principles.
-
December 12, 2025Experience end